REDVEY UNIVERSITY · PROFESSIONAL PROGRAM

Marketing and E-Commerce

Program Overview

The official description explains that the Internet has transformed marketing, e-commerce and social media, making them important to business growth. Digital marketing combines marketing strategy with Internet technology. The program introduces online marketing, measuring promotional effectiveness and moving customers from passive browsing to active engagement.

E-commerce shopping and digital marketing

Program Content

Program themes

E-commerce and digital business
E-commerce strategy
Digital marketing
Digital advertising
Packing marketing (wording as published by the source)
Promotion and purchase: measuring effectiveness
Online marketing communications
Consumer understanding
Customer Relations Management
How to choose the right platform for electronic business